The advertising campaign VIGOR Bystrzaki was awarded in the 12th edition of Effie Awards, which is one of the most important world competitions in the marketing communication area.
The advertising campaign for VIGOR Bystrzaki was appreciated not only for its creativity but also for its business success. It was the only nomination in the category “Medicines”, which is the evidence for how hard it is to prepare an interesting and effective advertisement in our industry. An advertisement that would at the same time be appreciated by experts - workers of media houses, research institutes, advertising agencies, independent consultants and the marketers. The Ernst & Young Polska company is responsible for audit and substantive support.
“The team preparing the Vigor Bystrzaki campaign have worked out an advertising format that has built the brand image (in a year’s time Bystrzaki have built as much as 23% of the brand awareness, which is a very good result in the category invaded by the competition) and in a simple but very effective way has made it clear to parents what benefits are brought by such supplementation with vitamins and minerals. At the same time the campaign attracted attention and was funny for kids. This advertisement along with the trade operations that accompanied it are an example of good cooperation between departments. A very good concept supported with effective implementation in all the fields carried out by an involved team, brings results! This time it was appreciated not only by the consumers, which is confirmed by the stronger market position of Bystrzaki, but also by the jury - the experts.” – Anna Telakowiec, Marketing Director.
SEE THE VICTORIOUS SPOT—VIGOR BYSTRZAKI!