The VIGOR Bystrzaki advertising campaign was awarded in the 12th edition of the Effie Awards, one of the most important worldwide competitions in the marketing communications industry.
The advertising campaign for VIGOR Bystrzaki was recognized not only for its creativity, but also for its business success. This campaign was the only one nominated in the category of ‘Medicines,’ which is an indication of how difficult to prepare an interesting and effective campaign in our industry; an advertising campaign that would also be appreciated by experts - employees of media houses, research institutes, advertising agencies, independent consultants and marketers themselves. The firm responsible for auditing and technical support of the competition is Ernst & Young Polska.
“The team working on the VIGOR Bystrzaki campaign developed an advertising format that built the brand image (in a year Bystrzaki build up to 23% brand awareness, which is a very good result in a category occupied by the competition) and in a simple and effective way explained to parents the benefits of vitamin and mineral supplements. At the same time, the campaign attracted the attention of and entertained children. This advertisement, along with its accompanying trade operations, is a good example of teamwork between departments. An excellent idea, supported by an effective implementation across all fields by a dedicated team brings results! This time appreciated by not only consumers - which is backed up by the strengthened position of Bystrzaki on the market - but also by a jury of experts.” - Anna Telakowiec, Marketing Director.
WATCH THE WINNING SPOT - VIGOR BYSTRZAKI!